Once upon a hashtag, a partnership was born.
This past September, Italian fashion powerhouse Gucci unveiled its Spring/Summer 2017 women’s collection on the runway featuring designs created by Academy of Art University alumna Jayde Fish.
Jayde, who earned her degree from the School of Graphic Design at the Academy in 2010, caught the eye of Gucci’s creative director Alessandro Michele after hashtagging his name in captions for photos posted to her Instagram account. A long-time illustrator, Jayde contributed several drawings that were turned into prints in the Gucci collection. Many of her illustrations featured image of royalty and animals such as monkeys, owls, and swans.
“My first thought was that perhaps someone was playing a cruel joke on me, but then Gucci continued to communicate with me about my work and I realized it was real,” Jayde said in an interview with Vogue. “I was so inspired by Alessandro’s collections that I began to create illustrations with the company in mind. It was something I wanted to happen, and then it did.”
In addition to Gucci’s fashion line, Jayde’s illustrations have appeared on The Bold Italic and various design firms around the city, including sets of digital stickers available for Facebook users. She is also the illustrator for Alana Zawojski’s Zig-Zag City Guides, a series of travel guides available at Anthropologie in-store and online.