Retail Design Institute Invites You

The Northern California Chapter invites you to its July event:
Orchard Supply Hardware: Creating a Powerful Fusion to Honor Heritage and Put Customers First
The concepts that made Orchard Supply Hardware a successful hardware retailer since 1931 continue today. With over 45,000 items, modern, easy-to-shop stores and acclaimed customer service, Orchard still serves California with the same simple retail philosophy developed long ago, “Take good care of our customers and they will take good care of you.” Creating a connection with the past, JGA worked with Orchard Supply Hardware to reinvent a consumer-centric approach that celebrates its heritage in an updated and easy-to-shop environment, giving new life to the brand. This panel will explore the process taken to create the new prototype, which fills the void between the ubiquitous national big box home improvement store and the “mom and pop” hardware store by offering comprehensive “better/best” assortments and appealing to its major shopping constituencies. In this graphically-driven store, they have created a series of neighborhoods where target consumers can find their “natural” path, while being exposed to other products, capabilities and services available in the adjacent areas of the 48,000 square foot store
Thursday, July 28th, 2011
6:00pm – 6:45pm Networking
6:45pm – 7:45pm Panel discussion
7:45pm – 8:15pm Q&A
Haworth Showroom
555 Mission Street
San Francisco, CA 94105
Members: Free
Professionals and trade: $25
Students: $10 (with valid student ID)
Purchase tickets here
Please confirm your attendance to
by the end of day tomorrow in order to be admitted to the building