Adidas Springblade Pop-up Innovation Lab
March 18, 2015
As part of the launch of the Adidas spring-blade running shoe in Korea, design firm urbantainer designed a pop-up ‘innovation lab’ at the Adidas flagship store in Seoul, south Korea. The designs overall all concept takes reference from a lab, a culmination of 6 years of research and innovation, pioneered by the Adidas innovation team. with the pop-up store, the pop up space integrates a technological approach which highlights the distinctive features of the “tech shoe”, setting them apart from any other sneakers out there.
all images courtesy urbantrainer © semyung kim_studio5