Flower Power in NYC

July 8, 2014
|In Interior Architecture & Design
|By Sanders Agustin

SOFTlab a design studio based in New York City has colorized a shoe store/shoe gallery Galieria Melissa. Combining their exploration of technology and craft with the delicate nature of the shoe company’s ‘we are flowers’ collection. As a result a beautiful floral canopy that gives the retail space a splash of color and movement, curving through the ceiling and moving towards the entire store.
Here are a few images via SOFTlab.
softlab melissa shoe gallery flower canopysoftlab melissa shoe gallery flower canopy
SOFTlab colorizes shoe gallery in new york with flower canopysoftlab melissa shoe gallery flower canopy
Axon of the installation

Section of the store