Watch: Industrial Design School Students Bring Subaru Car Design Ideas to Life with Clay

We’re now past the halfway mark of this video series. As we inch closer to the end of this journey, we can’t help but beam with pride for all our students collaborating with the industrial design school to present Subaru with their car for the future.

It’s far from being over, though, as there are still many more components that must be refined, from efficient workflow processes to faithful translation of design ideas to actual tangible models.

In this video, we now head to the more exciting part of the process: clay modeling. Far from the types of clay you used to play with when you were younger, modeling clay can be very challenging to work with, especially if you have to mold it into a car design you dreamed up for the year 2030.

Apart from the clay models, they also have to work on the digital models, interior architecture models, color and finishes, user interface and experience components, and more.

Needless to say, as successful as their first presentations to Subaru executives were, it’s not yet the time to celebrate. No rest for the wicked, indeed.

See their car design come to life below:

Don’t Get Left Behind in the Fast Lane

We’re dropping these videos every week, one after the other. Check out the previous iterations below in case you missed it.


The School of Industrial Design‘s partnership with Subaru is just one among several other similar programs from Academy of Art University. Apply now if you want to earn firsthand experience in working with real-world brands while earning your degree.

Request information from our admissions representatives for more details on our other art and design courses, financial aid options, housing and facilities, study abroad program, and more.