Save The Date!

Technology has changed the way people shop. But does that have to mean the end of brick-and-mortar stores? Today’s shoppers want it all: a tangible shopping experience combined with real-time information and the best prices.  For leading retailers and services, it’s not just a matter of the physical versus the digital. It’s about delivering a brand experience that converts window shoppers and browsers into loyal, repeat customers. By focusing on what customers care about, retailers can design experiences that do more than sell things, they help people discover what they need.  Join our panel in exploring how design can help pull the best of both worlds together. We’re excited to have Andrew Bornand (Director, Digital Technology at Gensler), Lindsey Guest (CEO and founder of, Steve McCallion (President of Chrome Industries, on the panel, along with Anna Shaw (Director, Brand at Smart Design) serving as moderator.   Agenda: Drinks and snacks at 6:30 Talk starts promptly at 7:00   Please RSVP by August 6th to
Event Owner: Chen Sapirstein (President, Northern California Chapter at Retail Design Institute