Book project by BFA student Ashlee Rice

What You Learn in Graphic Design School (And How You Can Benefit)

If you want to turn your love for art into a career, going to school to learn graphic design can give you a head start.

If you like looking at posters, unique fonts, or logos, then graphic design might be right up your alley. In this field, you’ll have many opportunities to create work that defines the look and identity of major brands, small companies, and more.

But everyone has to learn graphic design somewhere — and more often than not, that place is graphic design school. Before you take your next step, however, you should explore what graphic design school can offer you, what careers you can look forward to, and industry trends.

Typography design by MFA student Juan Manuel Corredor
Project by School of Graphic Design MFA student Juan Manuel Corredor

Gaining Valuable Experience in Graphic Design School

Over the course of your study in graphic design school, you will master the basics of design and important techniques. While you build your skill set, you will learn about color theory, typography, and many other elements used together to produce eye-catching artwork.

To ready you for your career, you will also gain familiarity with industry-standard tools and software. In addition, your instructors will teach you how to market your work to potential clients through your portfolio and presentations. As a result, you’ll graduate as a well-rounded graphic designer, with a solid grasp of technical, artistic, and business skills.

Poster design by MFA student Emilie Garnier
Project by School of Graphic Design MFA student Emilie Garnier

Exploring Potential Careers in Graphic Design

After you learn graphic design and complete your degree, it’s time to put those skills to use. In your professional life, you can play a pivotal role in the success of many companies across the globe, as many graphic designers do.

Armed with your newfound skills, you will create the designs brands use to engage with their target audience, such as logos and other graphics. You will also be tasked with building layouts and organizing other pieces for a wide variety of digital and print publications.

More examples of work that you might contribute to include:

  • Brochures
  • Business cards
  • Images for social media channels
  • Images for websites
  • Website design
  • Product packaging
  • Magazines and catalogs
  • Newspapers
  • Infographics
  • Reports and presentations
  • Posters
Food packaging by BFA student Alireza Jajarmi
Project by School of Graphic Design BFA student Alireza Jajarmi

Throughout your career, you can decide to work with small to large design firms or freelance as a:

  • Multimedia designer
  • Logo designer
  • Packaging designer
  • Brand identity designer
  • Layout artist
  • User experience (UX) designer
  • Art director

As you gain experience, you can get promoted to lead designer or manage your own team of graphic designers. Across all skill levels, job opportunities in this field continue to grow, making now a great time to get into graphic design school and start learning.

With the rise of the internet, graphic design has shifted from print-centric techniques to digital design practices. The tools of the trade have also evolved, with more and more professionals relying on primarily digital design. Moreover, the field is already slowly but surely responding to the growing popularity of 3D media.

With so many companies focusing on the digital realm, demand for graphic designers well-versed in web design has grown too. These companies rely on designers to optimize the user experience with beautiful layouts and intuitive navigation elements.

Of course, that’s merely scratching the surface. As the digital world becomes more immersive, graphic designers will find themselves on the front lines in defining what comes next.

Website design by BFA student Zihang Jiao
Project by School of Graphic Design BFA student Zihang Jiao

You can make a splash in this incredible world by signing up to learn graphic design at schools like Academy of Art University.

To find out how our School of Graphic Design can help launch your successful career, request more information today. On the other hand, if you’re ready to join our thriving community, get started on your application today.

We look forward to helping you find the perfect degree program for your future career goals!

Project in header image created by School of Graphic Design BFA Ashlee Rice